Overview
Certification
- Corporate Sales Professional (CSP).
Languages
- English
- Spanish
Prerequisite
- Prerequisite Experience: N/A.
- Prerequisite Education: Preferably Certified Corporate Sales Fundamentals.
Target Audience
- Anyone interested in becoming a Corporate Sales Professional.
What you will learn
- Participants will be able to ensure that the company follows all the processes required for generating B2B sales as well as retaining customers through good account management practices.
- Certified Corporate Sales Professionals are facilitators who ensure that the corporate sales process is effectively followed to satisfy the goals set by the Corporate Sales or Business Unit/Geographic Strategies.
Takeaways
- High quality online videos
- Classroom study materials
- Mobile Apps
- Engaging case studies
- Full-length simulated exam
- Chapter tests
- Study guides and podcasts
- Certified Corporate Sales Professional certification by XpertBrains
COURSE OUTLINE
Corporate Sales (CS) outlines the best practices and processes for effective business-to-business (B2B) sales.
1. Introduction
a. A Brief History of Corporate Sales
b. Corporate Strategy Overview
c. Aspects of Sales and Marketing
d. Levels of Sales and Marketing Strategy e. Marketing Strategy Overview
f. Corporate Sales Overview
2. Understand Sales Value Proposition and Determine Corporate Sales Channels
a. Understand Sales Value Proposition
b. Determine Corporate Sales Channels
3. Prepare Organization for Sales
a. Plan Sales Governance
b. Determine Sales Targets
c. Create Marketing Assets
d. Determine Sales Targets
4. Training for Corporate Sales
a. Sales and Negotiation Training
b. Product Training
5. Sales Process-Prospecting
a. Profile Target Customers and Decision Makers b. Lead Generation and Qualification
6. Sales Process-Conversion
a. Needs Assessment for Each Qualified Lead
b. Presentation, Overcoming Objection, and Closure
7. Account Management
a. Classification of Accounts and Resource Allocation
b. Corporate Accounts Alignment c. Client Management
Exam Format
- Multiple choice
- 100 questions
- No negative marks for incorrect answers
- 120-minute duration
- Proctored online exam