Overview
Certification
- Certified Digital Marketing Expert (DME)
Languages
- English
- Spanish
Prerequisite
- Prerequisite Experience: 5 years work experience.
- Prerequisite Education: Study all processes in Guide- Digital Marketing book and 40 mandatory educational hours and professional recommendation.
Target Audience
- Sales and Marketing Professionals and Specialists.
What you will learn
- Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
- Participants will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product.
- Certified Digital Marketing Experts are experienced facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Corporate Marketing Strategy.
Takeaways
- High quality online videos
- Classroom study materials
- Mobile Apps
- Engaging case studies
- Full-length simulated exam
- Chapter tests
- Study guides and podcasts
- Certified Digital Marketing Expert certification by XpertBrains
COURSE OUTLINE
Digital Marketing (DM) includes all marketing activities that use electronic devices connected to the Internet to engage with customers.
1. Introduction
a. A Brief History of Digital Marketing
b. Corporate Strategy Overview
c. Aspects of Sales and Marketing
d. Levels of Sales and Marketing Strategy e. Marketing Strategy Overview
f. Digital Marketing Overview
2. Understand and Evaluate Digital Marketing (DM) Channels
a. Understand Available DM Channels b. Evaluate DM Channels
3. Plan and Develop DM Channels
a. Plan and Develop Website Channel
b. Plan and Develop Mobile Channel
c. Plan and Develop Social Media Channel
4. Optimize Website
a. Optimize Website for Reach
b. Optimize Website for Relationship c. Optimize Website for Reputation
5. Optimize Mobile/Tablet/Devices
a. Optimize Mobile Site and App for Reach
b. Optimize Mobile Site and App for Relationship c. Optimize Mobile Site and App for Reputation
6. Optimize Social Media
a. Optimize Social Media for Reach
b. Optimize Social Media for Relationship c. Optimize Social Media for Reputation
7. Other Important Elements of DM Channels
a. E-mail Marketing
b. Web Analytics
c. Search Marketing
d. Popular Social Media Platforms e. Affiliate Marketing
f. Search Engine Optimization
Exam Format
- Multiple choice
- 180 questions
- No negative marks for iincorrect answers
- 240-minute duration
- Proctored online exam
