Overview
Certification
- Certified Digital Marketing Specialist (DMS)
Languages
- English
- Spanish
Prerequisite
- Prerequisite Experience: 3-years work experience.
- Prerequisite Education: Study of all processes in Guide- Digital Marketing book and 20 mandatory educational hours.
Target Audience
- Sales and Marketing Professionals.
What you will learn
- Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
- Participants will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product.
- Certified Digital Marketing Specialists are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy
Takeaways
- High quality online videos
- Classroom study materials
- Mobile Apps
- Engaging case studies
- Full-length simulated exam
- Chapter tests
- Study guides and podcasts
- Certified Digital Marketing Specialist certification by XpertBrains
COURSE OUTLINE
Digital Marketing (DM) includes all marketing activities that use electronic devices connected to the Internet to engage with customers.
1. Introduction
a. A Brief History of Digital Marketing
b. Corporate Strategy Overview
c. Aspects of Sales and Marketing
d. Levels of Sales and Marketing Strategy e. Marketing Strategy Overview
f. Digital Marketing Overview
2. Understand and Evaluate Digital Marketing (DM) Channels
a. Understand Available DM Channels b. Evaluate DM Channels
3. Plan and Develop DM Channels
a. Plan and Develop Website Channel
b. Plan and Develop Mobile Channel
c. Plan and Develop Social Media Channel
4. Optimize Website
a. Optimize Website for Reach
b. Optimize Website for Relationship c. Optimize Website for Reputation
5. Optimize Mobile/Tablet/Devices
a. Optimize Mobile Site and App for Reach
b. Optimize Mobile Site and App for Relationship c. Optimize Mobile Site and App for Reputation
6. Optimize Social Media
a. Optimize Social Media for Reach
b. Optimize Social Media for Relationship c. Optimize Social Media for Reputation
7. Other Important Elements of DM Channels
a. E-mail Marketing
b. Web Analytics
c. Search Marketing
d. Popular Social Media Platforms e. Affiliate Marketing
f. Search Engine Optimization
Exam Format
- Multiple choice
- 140 questions
- No negative marks for incorrect answers
- 180-minute duration
- Proctored online exam
