• Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.
• Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision- making, and in turn more decisive marketing actions. 

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• Certified Marketing Research Expert certification by XpertBrains

Marketing Research (MR) provides a framework to conduct marketing research and analyze Sales and Marketing data. 

1. Introduction

a. A Brief History of Marketing Research b. Corporate Strategy Overview

c. Aspects of Sales and Marketing

d. Levels of Sales and Marketing Strategy e. Marketing Strategy Overview

f. Marketing Research Overview

2. Define Research Problem and Choose Research Design

a. Define Research Problem b. Choose Research Design

3. Data Collection

a. Collect Secondary Data

b. Collect Primary Data

4. Data Processing and Data Analysis

a. Data Processing b. Data Analysis

5. Data Interpretation and Reporting

a. Data Interpretation

b. Reporting

6. Appendix

a. Data

b. Statistical Measurement of Data

c. Probability

d. Random Variables and Probability Distributions

e. Sampling Distributions

f. Method of Least Squares

g. Analysis with Statistical Packages 

• Multiple choice
• 180 questions
• No negative marks for incorrect answers
• 240-minute duration
• Proctored online exam