• Participants will be able to demonstrate how marketing research findings can help the marketing team conceptualize and finalize product features and other components of a company’s Marketing Strategy and also test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities..
• Certified Marketing Research Specialists ensure that well- planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions. 

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• Certified Marketing Research Specialist certification by XpertBrains

Marketing Research (MR) provides a framework to conduct marketing research and analyze Sales and Marketing data. 

1. Introduction

a. A Brief History of Marketing Research b. Corporate Strategy Overview

c. Aspects of Sales and Marketing

d. Levels of Sales and Marketing Strategy e. Marketing Strategy Overview

f. Marketing Research Overview

2. Define Research Problem and Choose Research Design

a. Define Research Problem b. Choose Research Design

3. Data Collection

a. Collect Secondary Data

b. Collect Primary Data

4. Data Processing and Data Analysis

a. Data Processing b. Data Analysis

5. Data Interpretation and Reporting

a. Data Interpretation

b. Reporting

6. Appendix

a. Data

b. Statistical Measurement of Data

c. Probability

d. Random Variables and Probability Distributions

e. Sampling Distributions

f. Method of Least Squares

g. Analysis with Statistical Packages 

• Multiple choice
• 140 questions
• No negative marks for incorrect answers
• 180-minute duration
• Proctored online exam