• Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
• Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
• Certified Marketing Strategy Experts are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. 

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• Certified Marketing Strategy Expert certification by XpertBrains

Marketing Strategy (MS) acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing. 

1. Introduction

a. Evolution of Sales and Marketing

b. Corporate Strategy and its Relationship to Sales and Marketing

c. Aspects of Sales and Marketing

d. Levels of Sales and Marketing Strategy e. Marketing Strategy Overview

2. Analyze Market Opportunity

a. Determine Strengths and Weaknesses

b. Determine Opportunities and Threats

3. Define Competition, Targeting and Positioning

a. Identify Competition

b. Select Target Segments

c. Create Differentiated Positioning

4. Determine Pricing and Distribution Strategies

a. Determine Pricing Strategy

b. Determine Distribution Strategy

5. Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

a. Determine Metrics

b. Determine Objectives

c. Decide Marketing Aspects and Allocate Budget 

• Multiple choice
• 180 questions
• No negative marks for incorrect answers
• 240-minute duration
• Proctored online exam