Overview
Certification
- Marketing Strategy Professional (MSP)
Languages
- English
- Spanish
Prerequisite
- Prerequisite Experience: N/A.
- Prerequisite Education: Preferably Certified Marketing Strategy Fundamentals.
Target Audience
- Anyone interested in becoming a Sales and Marketing Professional.
What you will learn
- Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
- Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
Takeaways
- High quality online videos
- Classroom study materials
- Mobile Apps
- Engaging case studies
- Full-length simulated exam
- Chapter tests
- Study guides and podcasts
- Certified Marketing Strategy Professional certification by XpertBrains
COURSE OUTLINE
Marketing Strategy (MS) acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing.
1. Introduction
a. Evolution of Sales and Marketing
b. Corporate Strategy and its Relationship to Sales and Marketing
c. Aspects of Sales and Marketing
d. Levels of Sales and Marketing Strategy e. Marketing Strategy Overview
2. Analyze Market Opportunity
a. Determine Strengths and Weaknesses
b. Determine Opportunities and Threats
3. Define Competition, Targeting and Positioning
a. Identify Competition
b. Select Target Segments
c. Create Differentiated Positioning
4. Determine Pricing and Distribution Strategies
a. Determine Pricing Strategy
b. Determine Distribution Strategy
5. Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
a. Determine Metrics
b. Determine Objectives
c. Decide Marketing Aspects and Allocate Budget
Exam Format
- Multiple choice
- 100 questions
- No negative marks for incorrect answers
- 120-minute duration
- Proctored online exam
